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Org. Devel. & CHANGE Mgmt.

Management Information Systems

Org. Devel. & CHANGE Mgmt.

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  • 17. Diffusion of Innovation

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    Diffusion of Innovation Theory
    Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962.

    The general public tends to perceive technology as “good” or “bad” and people as “optimistic” or “pessimistic” about its role in their lives. But people who work in tech, and develop it for mass consumption, use a more flexible approach called “diffusion of innovation” theory.

    In this approach, the population is assembled along a bell curve according to their willingness to deal with technological glitches. Technology penetrates this bell-curve in accordance with its utility and reliability.

    –First movers—inventors of disruptive technologies
    –Fast followers—firms with the size and resources to capitalize on that technology

  • Chapter Zero

  • T1 Organization Effectiveness.

  • T2 Org Stakeholders Manager & Ethics

  • T3 Org. Design Challenges

  • T4 Org-Structure Authority-Control

  • T5 Organization Culture "Org. Dynamics"

  • 6 Org. Environment "Org. Dynamics"

  • Formal & Informal Organizations

  • OD Process Action-Research

  • OD Practitioner, Change Agent

  • Resilient Org المؤسسة المنيعة

  • 11 Change Mgmt Kurt Lewin's 3 steps Model

  • 12 Change Mgmt Burke-Litwin

  • 13 Change Mgmt Kotter's Model

  • 14 ADKAR Change Model

  • Other Change Mgmt Models

  • Next Generation Org

  • Quizzes

  • Assignments

  • Zoom Recording

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