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  • 8. 8. Implementing Strategies
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    8. Marketing, Finance, Accounting and MIS Issues.

    Learning Objectives:

    1.Identify and describe strategic marketing issues vital for strategy implementation.
    2.Explain why social media marketing is an important strategy-implementation tool.
    3.Explain why market segmentation is an important strategy-implementation tool.
    4.Explain how to use product positioning (perceptual mapping) as a strategy-implementation tool.
    5.Identify and describe strategic finance/accounting issues vital for strategy implementation.
    6.Perform EPS/EBIT analysis to evaluate the attractiveness of debt versus stock as a source of capital to implement strategies.
    7.Develop projected financial statements to reveal the impact of strategy recommendations.
    8.Determine the cash value of any business using four corporate evaluation methods.
    9.Discuss IPOs, keeping cash offshore, and issuing corporate bonds as strategic decisions that face many firms.
    10.Discuss the nature and role of research and development (R&D) in strategy implementation.
    11.Explain how Management Information Systems (MISs) impact strategy-implementation efforts.
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  • Introduction

  • 1. Overview of Strategic Mgmt.

  • Vision & Mission

  • External Audit EFE-CPM

  • Internal Audit IFE

  • 5 Types of Strategies in Action

  • 6 Strategy Generation & Selection

  • 7. Implementing Mgmt Operations HR Issues

  • 9 Strategy Evaluation

  • Inhouse vs. Outside Strategy Consultancy

  • Blue Ocean Strategy

  • IT Enabled Strategic Mgmt.

  • Quizzes

  • Assignments

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