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What is strategic planning?
Strategic planning is used to set an organization’s goal and priorities, focus its energy and resources on achieving these goals, and ensure that an organization’s employees are working in the same direction towards achieving the same goals. Strategic planning can be considered quite challenging for both small or large organizations. To achieve the goal of planning and implementing the the strategy; some choose an in-house team of strategists, others rely on external consultants.
However, some organizations skip the whole process of strategic planning which is the worst.
Internal Vs. External Strategists: