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Arguably, the most widely used model for understanding competitive advantage is Michael Porter’s competitive forces model. This model provides a general view of the firm, its competitors, and the firm’s environment. Earlier in this chapter,  we described the importance of a firm ’s environment and the dependence of firms on environments. Porter’s model is all about the firm’s general business environment. In this model, five competitive forces shape the fate of the firm.

 

نموذج القوى التنافسية الخمسة ل ميكل بورتر

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  4 Information System Strategies for Dealing With Competitive Forces.


The 5 Competitive Forces Model

Value Chain Model

Synergies, Core Competencies and Network Economics

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