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Foundation of Bus. Intelligence:
Data Bases and Information Management
Learning Objectives:
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Business intelligence (BI)
is an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.
This chapter discusses the role of databases for managing a firm’s data and providing the foundation for business intelligence. Ask students to describe any databases they have encountered or used at work or in their personal use on the web. For example, Google and Amazon are database-driven websites, as are travel reservation websites, Facebook, and, of course, iTunes. Ask students why these sites are driven by databases—what is it about databases that makes the creation and use of these sites more efficient?